Backbone

Good morning entrepreneurs,

Years ago I read an article about people not having a backbone. In truth, it was referencing people in the contracting business. However not having a backbone is something I see common in a lot of people in many walks of life.

This article is not written for the purpose of degrading someone. The purpose of this email is to bring forth more awareness. Or in other words, to make what is unconscious, conscious. 

Now you may not have this problem, but I'm sure you have recognized the trait in some of your employees. Like I said, it's a common problem that many suffer from, and it comes in many forms.

Below are just a few examples of not having backbone that plagues the profits of entrepreneurs:

  • Caving on price.
  • Caving when a prospect says no.
  • Being able to say no.
  • Being able to say yes.
  • Speaking your truth.


I have been in the self-help industry now for over six years and one common aspect that highly successful entrepreneurs share, is they have backbone. They have the courage to speak from their heart. They can speak their truth.

They can speak when the need to speak; they can make decisions quickly at times when it is most difficult. 

On the flip side of the coin, those that are not successful, are like the ostrich that puts their head in the sand. They would rather not deal with what life brings them and they are slow to make decisions if they make them at all.

No matter what side of the coin you are on, it doesn't just affect your professional life; it affects your personal life as well. "You" is the common denominator. So what you bring in one aspect of your life, you bring in all of your life's elements.

If you are suffering from not having a backbone or you recognize it in your employees, dig deep down ,find the strength and courage that I know you have, then speak your truth.

It will be one of the most rewarding things you can do and the more you do it, the easier it becomes.

To your success ~James Brush.

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What your fellow electricians say about ES2.

Since my start with Electrical Success Systems, job closure has tripled. The highly professional service this software system has, is why my confidence in this system is so great. Not only the program, but also the vast amount of practical on the job experience, that shines through every part of it. It is easy to forget the amount of work that goes into a task and running a business, but with ES2, all of that is built in. The thought that went into each task extends into the back office. With direct input into quickbooks online, it more than pays for itself in the time saved from double entry. Great job James and crew!

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Expediter Electric
Portland, Connecticut

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Parkside Electric
Elburn, Illinois

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Edward's Electrical

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Switched Electric
San Francisco, California

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John's Electric Service
Hoover, Alabama

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Electrical Solutions