Backbone

Good morning entrepreneurs,

Years ago I read an article about people not having a backbone. In truth, it was referencing people in the contracting business. However not having a backbone is something I see common in a lot of people in many walks of life.

This article is not written for the purpose of degrading someone. The purpose of this email is to bring forth more awareness. Or in other words, to make what is unconscious, conscious. 

Now you may not have this problem, but I'm sure you have recognized the trait in some of your employees. Like I said, it's a common problem that many suffer from, and it comes in many forms.

Below are just a few examples of not having backbone that plagues the profits of entrepreneurs:

  • Caving on price.
  • Caving when a prospect says no.
  • Being able to say no.
  • Being able to say yes.
  • Speaking your truth.


I have been in the self-help industry now for over six years and one common aspect that highly successful entrepreneurs share, is they have backbone. They have the courage to speak from their heart. They can speak their truth.

They can speak when the need to speak; they can make decisions quickly at times when it is most difficult. 

On the flip side of the coin, those that are not successful, are like the ostrich that puts their head in the sand. They would rather not deal with what life brings them and they are slow to make decisions if they make them at all.

No matter what side of the coin you are on, it doesn't just affect your professional life; it affects your personal life as well. "You" is the common denominator. So what you bring in one aspect of your life, you bring in all of your life's elements.

If you are suffering from not having a backbone or you recognize it in your employees, dig deep down ,find the strength and courage that I know you have, then speak your truth.

It will be one of the most rewarding things you can do and the more you do it, the easier it becomes.

To your success ~James Brush.

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What your fellow electricians say about ES2.

After many years of pricing the old fashioned way and not making any real money to speak of, I started searching for a better and more modern way to do business without paper invoices and having to spend family time to work up the estimates and not sending them by snail mail. Now when I arrive I already have my customers data in the customer list , I just pull up the work to be done by touching it on the iPad click on their name and have them sign the estimate on the iPad screen with the set pricing already there and your done !! The its emailed on the spot. My income jumped into the black very quickly and I've never looked back with regret for joining ES2.

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John's Electric Service
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Electrical Solutions

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Edward's Electrical

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Expediter Electric
Portland, Connecticut

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Switched Electric
San Francisco, California

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Parkside Electric
Elburn, Illinois